For McKinney Billiards, the goal was to create a brand and website that reflected the level of professionalism, experience, and craftsmanship they bring to every project—while still feeling approachable and easy to navigate for new clients.

On the branding side, I focused on building a clean and trustworthy visual identity that could grow with the business. The direction leans into a strong, polished look that feels reliable and established, while still being modern enough to stand out in a traditionally outdated industry.

For the website, I designed a fully custom Squarespace site that prioritizes clarity, conversion, and SEO. Each section was intentionally structured to guide users through their services—from pool table moving and installations to custom felt and rentals—while building trust through strong messaging and real client credibility.

Key features include:

• Clear service breakdowns to improve user experience

• SEO-friendly copy to help increase visibility in Houston and beyond

• Strategic calls-to-action to drive inquiries and bookings

• A streamlined layout that makes it easy for users to navigate and contact the team

• Mobile and desktop optimization for a seamless experience across devices

Overall, this project was about elevating McKinney Billiards’ online presence to match the quality of their work—positioning them as a go-to, professional service provider not just in Houston, but across Texas and surrounding states.